Input Sought for Orlando’s Business Brand

June 2, 2016
Orlando, Fla. – The Orlando Economic Development Commission (EDC), the region’s lead economic development organization, is asking the public for their input on Orlando’s business brand “Orlando. You don’t know the half of it.®”
Through an online survey system managed by Falk Research Associates, Inc., the EDC is seeking input from residents on how they feel about living in the region, their knowledge of businesses and industry in the area, awareness of the business branding campaign, and familiarity with regional assets and infrastructure projects. 
The survey, located at, is online now. The deadline to complete the survey is June 30, 2016.
The Orlando EDC launched the branding campaign, “Orlando. You don’t know the half of it.®” after conducting research that revealed most people knew very little about the region outside of tourism, including residents. The overall goal of the brand is to change the perception of the Orlando region and to attract businesses through a strategic, well-planned initiative that will:
  • get Orlando on the short list of companies considering viable locations and expansions;
  • generate inquiries and interest for out-of-area business decision makers, site-selectors, and c-suite executives by enticing them to learn more; and
  • increase residents’ knowledge of regional assets.
The campaign is overseen by a branding committee made up of the region’s top branding and marketing professionals and is led by Jim Alessandro, senior vice president of content marketing for Disney Destinations. The EDC’s agency of record, Anson-Stoner, based in Winter Park, is an integral part of the campaign as is the public relations firm DCI, based in New York City and Atlas Advertising, based in Denver.

Largely a regional effort, with financial and in-kind support provided by 91 partners, both from the public and private sectors, the branding campaign is seeing results in website visits, which have increased 53 percent, and lead generation which has gone up 50 percent with more and higher-quality jobs.

The EDC is looking for 1,000 respondents who live and work in the Orlando region of Orange, Lake, Seminole and Osceola counties and the City of Orlando.
About the Orlando Economic Development Commission (EDC)
The Orlando Economic Development Commission (EDC) is a not-for-profit, public-private partnership on a mission to aggressively attract, retain and grow jobs for the Orlando region while advocating, championing, and educating in support of efforts to improve competitive position. The EDC serves Orange, Seminole, Lake and Osceola counties and the City of Orlando – a region of about 4,000 square miles and 2.3 million people. Since its start in 1977, the EDC, with the support of its community partners, has assisted thousands of companies locate and expand in the four-county Orlando region. For more information, visit