Regional Branding Campaign -
Orlando. You don't know the half of it.®




Thanks to our prowess in tourism and hospitality, Orlando has strong brand visibility worldwide. Unfortunately, Orlando's strengths as a business location outside of tourism are not as well known even by those who live here.

Research revealed that Orlando only makes it onto the "short list" for consideration as a business location about one-third of the time because decision makers don’t know all there is to know about our great region. It’s time to change that. After surveys and stakeholder input the campaign, "Orlando. You don’t know the half of it,®" launched in December 2014.

As we launch this campaign, we’re out to change minds and by doing so, we will increase the number of companies evaluating Orlando as a business location, which will create more and better jobs.

The Orlando Economic Development Commission (EDC) designed the Regional Branding Initiative to measure current perceptions of business targets – both in- and out-of-market – and develop a strategic campaign to get Orlando into the consideration set for business location decisions.

Learning more about what others in and out of Orlando think about the region helped drive the creative direction of the branding campaign. While the campaign primarily targets out-of-area business decision makers, its efforts also are focused on better educating Orlando residents and local influencers about what the region offers.

 





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