Regional Branding Campaign -
Orlando. You don't know the half of it.®

Thanks to our prowess in tourism and hospitality, Orlando has strong brand visibility worldwide. Unfortunately, Orlando's strengths as a business location outside of tourism are not as well known even by those who live here.

Research revealed that Orlando only makes it onto the "short list" for consideration as a business location about one-third of the time because decision makers don’t know all there is to know about our great region. It’s time to change that. After surveys and stakeholder input the campaign, "Orlando. You don’t know the half of it,®" launched in December 2014.

As we launch this campaign, we’re out to change minds and by doing so, we will increase the number of companies evaluating Orlando as a business location, which will create more and better jobs.


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