As crowds line up to experience Harry Potter's Wizarding World at Universal Studios this summer, your Metro Orlando EDC is also touting the "magic" of innovation, ingenious minds, scientific research and the sheer benefits of doing business in our region. Here's a peek at some of the information we're sharing with media contacts worldwide:

There's a lot of wizardry that goes on in Central Florida, and it's not just happening within the community's acclaimed theme parks. Orlando's reputation for innovation has spilled over, like a vat of potions, into multiple industries located here. And, ingenious and innovative minds are brewing up real spell-binding solutions for things like diabetes and obesity, immersive training for soldiers and doctors, and digital theatre distribution.

Let us introduce you to a few of our most distinguished wizards:

• Dr. Randall Shumaker - Simulation wizard and IST 'headmaster', Shumaker is the director of the University of Central Florida's Institute for Simulation and Training (IST), where next-generation simulation systems are concocted for multiple industries, including the military, medical profession, education, transportation and more.

• Dr. Henry Daniell - Orlando's own Professor Sprout is transforming lettuce into a cure for diabetes. This professor and microbiologist at UCF's new College of Medicine has also pioneered an anthrax vaccine from tobacco leaves.

• Dr. Daniel Kelly - Acclaimed national scientist and researcher who's tackling diabetes and obesity from our region's newest Hogwarts Castle - the Sanford-Burnham Institute for Medical Research at Lake Nona - where spell-binding science is only just beginning.

• Dr. Vipul Patel - Orlando's 'Mr. Roboto', one of the world's acclaimed robotic surgeons, has performed more robotic prostatectomies than anyone else in the world. Dr. Patel hangs his wizard hat at the Florida Hospital Global Robotic Institute.

• Mary Spio - Like Potter's Professor McGonagall, Spio is a transfiguration specialist. Among many marvels, at 29 years old she engineered the technology that today delivers movies digitally to big screens worldwide. Recently the Vidaroo co-founder was recognized by NBC News and TheGrio as one of the "100 History Makers in the Making."

For more detail, interviews, b-roll and photography, interested media can contact the EDC's public relations team.

Orlando's own Waymon Armstrong, president and CEO of Engineering & Computer Simulations, Inc. (ECS), was recognized by President Barack Obama as the National Small Business Person of the Year in Washington, D.C. this week. Armstrong received the top award given during the U.S. Small Business Administration's annual celebration of National Small Business Week on Thursday. He was then invited to the White House for additional recognition from the President.

"Waymon's commitment to his employees and to his business demonstrates the qualities that make small businesses such a powerful force for job creation in the American economy and in their local communities," said Karen Mills, Administrator of the U.S. Small Business Administration. "It's the same qualities that will lead us to economic recovery."

ECS is a software development and solutions company that uses cutting edge technology to help government and private clients prepare for natural disasters, medical emergencies, and times of war. Armstrong started the company in 1997 through the University of Central Florida (UCF) Incubation Program. Today ECS employs close to 50 and has been recognized for corporate growth and innovation by Inc. 500, Deloitte Fast 500 and Washington Technology Fast 50, as well as receiving Florida's IT Florida award in 2008. CEO Armstrong was also recently named Florida's Small Business Person of the Year and was a finalist for Ernst and Young's Entrepreneur of the Year Award in 2007 and 2009.

Sincere congrats to Waymon Armstrong, who is also an involved and dedicated EDC supporter. Below, watch him explain why he chooses to do business in Metro Orlando.

When Vice President Joe Biden and Secretary of Energy Steven Chu announced a list of companies selected to receive awards from the U.S. Department of Energy for ambitious research projects that could fundamentally change the way the country uses and produces energy last week, it was good news for Central Florida. Among those receiving grants is Orlando-headquartered Planar Energy Devices, Inc., which will use the award for further development of their solid state lithium battery. They are the only award recipient in Florida.

Through a partnership between the National Renewable Energy Laboratory, the University of Central Florida, the University of Florida, the University of South Florida, the University of Colorado, and the University of California San Diego, Planar is seeking to develop an ultra high energy, long cycle life, all solid-state lithium battery that can be manufactured using low cost techniques. The Florida High Tech Corridor Council also played an integral role in assisting Planar establish a 3-way partnership between the participating Florida universities.

The potential of this local company's innovations is far-reaching. For example, Planar's battery technology could one day soon revolutionize the auto industry by providing a lighter weight, longer lasting battery designed to reduce automobile reliance on fossil fuels. The Department of Defense is also interested in applications as a power source on the battlefield and numerous other industries are interested in the ramifications of the technology.

Funded through DOE's Advanced Research Projects Agency-Energy (ARPA-E), the grants are awarded to projects that could produce advanced biofuels more efficiently from renewable electricity instead of sunlight; design completely new types of batteries to make electric vehicles more affordable; and remove the carbon pollution from coal-fired power plants in a more cost-effective way.

The 19th Annual Florida Film Festival - a 10 day celebration of the best in independent films - wraps up this weekend in Orlando. In its history, this "home grown" festival has become a marquee international event. On average, more than 23,000 people attend each year, where they experience premieres of the best in cutting-edge cinema; a star-packed attendee list; and a mix of industry parties and special events. The eyes of the world's film industry are upon us, and the EDC's Metro Orlando Film & Entertainment Commission has learned to take full advantage of the spotlight.

Again this year, our Film Commission participated in and sponsored two events: a panel discussion on "The Art of the Producer" with veteran film producers and a VIP party for filmmakers whose work is showcased during the festival. Past participation has paid dividends leading to additional filming in the region.

The Florida Film Festival is a program of the Enzian, a Maitland-based nonprofit organization which exists to entertain, educate, inspire and connect the community through film.

Metro Orlando is known worldwide as a leader in entertainment. We're also known for our $13.4 billion technology industry. Thanks to the synergy and collaboration found in this region, many of our industries are blending together, including entertainment and technology. The fusion of these two industries results in the digital media industry. We believe each of the ingredients for success in this industry sector is found here - workforce, education and a nurturing creative environment. We believe this so strongly, in fact, that our goal for this industry is simply stated: "Global Domination!"

The newly released edition of the EDC's award-winning Texture magazine focuses on our lofty goal of global domination of the digital media industry. And the spring 2010 Texture that is on its way to you this month outlines why there's nowhere better positioned to reach this goal than Metro Orlando.

In this issue you'll discover the creative collection of companies that are found here, including Electronic Arts - Tiburon, House of Moves, n-Space, Helios Interactive, IMI Labs and IDEAS, as well as the schools where the professionals who work in this industry train. From music to film to art, you'll learn about some of the festivals held throughout the year and the museums in Metro Orlando.

This issue introduces you to Mary Spio, President of Gen2Media and a true digital diva who is having a profound effect on the digital media industry, and a Lake County innovator, Pranam Ben, CEO and Founder of Visions@Work, a company that could transform the healthcare industry though its online file sharing system between doctors, hospitals and patients. You'll also learn how Jim Jardon, CEO of JHT, Inc. and Marty Rubin, President and CEO of Smart City Holdings, are keeping their technology firms in growth mode, despite tough times. And so much more!

Texture is published semi-annually. The EDC's production partner is the everything ink team of the Orlando/Orange County Convention & Visitors Bureau. Special thanks to Orange County, University of Central Florida and Florida High Tech Corridor Council for their sponsorship of this valuable community marketing resource. Click here to view Texture online!

A rash of entrepreneurial Central Florida companies are taking advantage of federal and state grant programs to help them grow. This is good news for the region's economy, as it ultimately translates into job creation and community investment. Interestingly, all of these companies are either current or former clients of the UCF Business Incubation Network.

NR Electronics, a growing Seminole County company located in the UCF Business Incubator in Winter Springs, has been certified as a U.S. Small Business Administration 8(a) Business Development Program participant. In layman's language, that makes the firm eligible to participate in a wide range of federal government contracts. This Metro Orlando-based international exporter company procures and distributes obsolete and hard to find electronic components -- ranging from microchips to circuit breakers - worldwide. The SBA 8(a) certification is an incentive program available to minority business entrepreneurs.

Two UCF Technology Incubator clients, Acudyn Inc. and United Materials and Systems, have been selected for Phase "0" program assistance through Enterprise Florida. This program awards small businesses with up to $3,000 to help them prepare proposals for Phase 1 grant funding, which is available through federal agencies such as the departments of Agriculture, Defense, Education, Energy, Homeland Security, Transportation, and NASA, as well as the National Institutes of Health and the National Science Foundation. Acudyn is a scientific research and engineering company specializing in the advancement of energy and automation technologies. United Materials and Systems is developing advanced polymer derived ceramic material applications.

Three other local companies are among five in the state of Florida to have secured Phase 1 grants, which can amount to $100,000 and support efforts to test the technical feasibility of a new product or service idea. Red Lambda Inc., based in Longwood, is a network security company that specializes in computer system firewalls and intellectual property right protection. NeoCytex Biopharma, co-founded by UCF Professor of Molecular Biology and Microbiology Dr. Kiminobu Sugaya, is developing novel therapeutics to promote the repair and rejuvenation of damaged tissues. And Datanautix Inc., located in UCF's Winter Springs Incubator, has pioneered innovative analytical tools and data to help their clients with operational improvements in call center and back office operations.

And in other good news, former UCF Incubator client Engineering & Computer Simulations Inc. (ECS) has been selected to receive the U. S. Small Business Administration's 2010 Florida Small Business of the Year Award. Based in Orlando, ECS is a leading provider of "serious games" used in training by the military, emergency responders, and others.

Congratulations to each of these dynamic companies, and to our partners at the UCF Incubator. Since its founding in 1999, the UCF Business Incubation Program has helped more than 130 emerging companies create over $800 million in annual revenue and more than 1600 new jobs. Incubator facilities are located in Orange, Seminole, Lake and Osceola counties.

There's Mosaic, Arcadian Broad and Drew Thomas Magic. If you're not familiar with these names, they're among the folks that made it to the Top 40 in the popular America's Got Talent show. They have something else in common. They all come from a city where creative talent is building ... and in the eyes of Richard Florida (of the popular 'Creative Class' theory), that's one of the key ingredients to economic competitiveness, transformation and innovation.

Orlando, Florida, has become a place where creative talent is flowing and in multiple industries. The region, long known as an entertainment destination, has transformed into a technology hub that's entertaining company leaders, researchers, entrepreneurs, workers and young minds alike. Here are some reasons why:

This week, Orlando welcomed its inaugural class of 41 med students at the University of Central Florida's (UCF) new College of Medicine -- the first medical school in U.S. history to offer full, four-year scholarships to an entire class. The new college is one anchor in a new 'medical city' underway - one of only two such developments happening in the world right now. It's joined by the recently opened East Coast hub for The Burnham Institute for Medical Research, and forthcoming openings of the University of Florida Research Facility, Veterans Affairs Hospital, M.D. Anderson Cancer Research Institute and Nemours Children's Hospital. Economic analysts predict that by year 10 of operation, the world's newest life sciences cluster here could create 30,000 jobs and $7.6 billion economic activity.

At UCF, research and patents are on the rise. UCF, now the fifth largest university in the nation, has seen research funding (and subsequent lab space) grow exponentially in the past decade, from $37.5 million in 1999 to the new record high of $122.8 million in 2008. Additionally, UCF's patent portfolio was ranked in the top 10 of 122 universities in the U.S.

Inventors, scientists and entrepreneurs are thriving here. New drugs, therapies and vaccines are being developed ... one scientist is genetically modifying lettuce heads to produce insulin in the quest to develop a cure for diabetes. An entrepreneur has developed ultra-portable personal air-conditioners for military personnel. Another is developing advanced micro-batteries for use in medical, alternative energy and other applications. In addition, the number of incubators has grown rapidly here, opening the door to more entrepreneurs.

A new Photonics Academy was created at a local high school in partnership with Northrop Grumman to encourage student interest in the laser/photonics field. This new academy joins others already in existence, including one focusing on simulation (an industry with a top-ranked cluster in Orlando).

Nation-leading digital media schools in Orlando-- Full Sail University and UCF's Florida Interactive Entertainment Academy -- continue to see enrollment grow in this burgeoning field.

Entrepreneur Magazine recently recognized Orlando as one of best places to start a business. Forbes recently recognized Orlando one of best cities for tech jobs. And Next Generation Consulting ranked Orlando as a top hot spot for young professionals.

Two Olympic gold medals (1996 and 2000) prove softball is very, very good to Dot Richardson. Singled out as a star with the first U.S. hit and the first softball homerun in Olympic history, she was an NBC commentator at the 2004 Olympics in Athens, delivering play-by-play as her former U.S. Women's Softball Team won its third consecutive gold medal.

However, as an orthopedic surgeon and sports medicine specialist, Richardson has a more enduring and direct impact on the lives of other American and international athletes of all sports. That includes Central Florida residents who want to improve fitness and athletic prowess. As medical director of the National Training Center (NTC), part of a 300-acre sports, health and education campus in Clermont, Fla., west of Orlando, Richardson establishes the vision and goals for this nonprofit branch of South Lake Hospital. Her focus is on state-of-the-art facilities,
sports science, performance programs and research in adolescent obesity, activity levels and shoulder injuries.

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Dom Meffe is one of those instant-likeables. Maybe it's because he hails from the tight-knit, friendly hometown of Pittsburgh. Maybe it's because he's just a good guy...with a big heart for his family, his employees, his clients and his business. Maybe it's because he tells good stories and draws interesting comparisons to his life and work. Maybe it's because he's someone you can relate to...who admits failures, has had tragedies in his life, and has done good. Or maybe it's because he's a survivor.

Cancer has inflicted a number of people in his family, including himself and his wife, and took his sister's life. And this is what's driven him to do what he's doing now...own and acquire a growing number of nuclear pharmacies to better diagnose and treat chronic conditions such as cancer.

In fact, only one year after founding Orlando-based Triad Isotopes, Meffe, 43, who has been a central figure in the pharma business over the past decade, is heading up what is now the fourth largest radiopharmaceutical services company in the industry. Triad has grown from 24 to 291 people with $90 million in current revenue and projections to double that in two years. That growth has come from 13 strategic M&As throughout the southeast...with many more planned over the next few years. And, Triad is among numerous specialty pharmaceutical companies (CuraScript, Axium, ACS and ICore) that have made their headquarters home in the nation's newest emerging biotech hub of Orlando.

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