Back in October, the Metro Orlando Film Commission worked with Los Angeles-based Beef Films on a television commercial shoot for Rapala, a manufacturer of fishing lures.
The commercial filmed at locations including Lake County, Earl's Barber Shop in Winter Garden, Greenwood Cemetery and downtown Orlando, even including using the offices of the EDC.
This is the sixth project over the last two years in the region for executive producer John Malina. Below, John explains why he finds Central Florida an advantageous place to bring production.
Watch the recently released commercial below.
