On the heels of the G20 Summit held in Seoul, South Korea, members of President Obama's President's Export Council, the principal national advisory committee on government policies and programs that affect U.S. trade performance, gathered in Orlando this week to meet with Florida companies interested in entering new export markets.
Orange County Mayor Richard T. Crotty, Enterprise Florida president John Adams, and EDC Executive Vice President Brian Walters and International Business Development VP Carmenza Gonzalez were among those representing our state and local interests in the forum, which was led by Courtney Gregoire, Director of the National Export Initiative (NEI) for the International Trade Administration. The meeting was held at the Hyatt Regency Orlando International Airport.
Discussion focused on opportunities and challenges facing companies who are exporting to other countries. Several business leaders talked about challenges, ranging from cultural and market barriers to compliance and intellectual property. Lake Mary-based Brijot Imaging Systems was highlighted because of its success in exporting its non-invasive full body imaging systems to other countries.
Over the next five years, the NEI seeks to double the number of exports through a multi-faceted action plan designed to help ease and remove trade barriers, as well as to help companies overcome hurdles to entering new export markets.
