Businesses in Orlando Uniting Around Branding Campaign

 June 25, 2015

Orlando, Fla. The campaign to highlight Orlando as more than a great place to vacation, but also an amazing place to live and work is gaining support from the business community in the form of financial and in-kind contributions. The “Orlando. You don’t know the half of it®” campaign brands the region and showcases assets in an effort led by the Orlando Economic Development Commission (Orlando EDC).

Even celebrities are getting on board. Orlando Magic Hall of Fame honoree Shaquille O’Neal, Orlando City Soccer Midfielder Ricardo Kaká, Orlando Solar Bears Forward Scott Tanski and golf icon Arnold Palmer all lent their image to the campaign by recording the slogan on video. The Mall at Millennia recently began displaying the video ad on giant, multi-panel, high-resolution screens in the mall’s center court. The video, created by CYBIS using the branding concept crafted by Anson-Stoner, highlights Orlando’s innovations and amenities and showcases some of the regions many strengths to visitors and residents alike.
“Although the campaign looks to put Orlando in the consideration set as a place for businesses to expand or potentially locate, our research found that even many of our residents aren’t aware of all of the amazing things happening right here,” said Rick Weddle, president and CEO of the Orlando EDC. “Thanks to our branding partners, who are providing both financial support and invaluable in-kind donations, we have even more avenues to show residents and visitors the half of Orlando they may not know.”
When individuals attend Orlando Magic, Orlando City Soccer and Orlando Solar Bears games they will see the new business brand on the stadium sports screens and displayed along the field/courtside walls. A LYNX bus, wrapped in the business brand, is on the road in Orlando, while patients and visitors to Florida Hospital will see the ad played in rooms and lobbies. Highwoods Properties is rotating a pop-up banner with the branding message displayed in the lobbies of seven of its downtown Orlando properties. The Canaveral Port Authority unveiled two containers with the regional business branding message that can be tracked going around the world to different countries and ports. The Orange County Convention Center and Orlando International Airport are running the regional business branding TV ad on their digital monitors for visitors and residents alike. A digital version is also displayed on Clear Channel Outdoor billboards and Hyatt guests will view the ad on their hotel room televisions.
Business Brand Financial & In-Kind Partners:
  • Agile Thought, Inc.
  • Appleton Creative
  • Arnold Palmer Invitational
  • Bright House Networks
  • Capital Communications
  • Central Florida Regional Hospital
  • City of Orlando
  • Clear Channel Outdoor
  • CNL
  • Doubletree by Hilton in downtown Orlando
  • Dr. Phillips Center for the Performing Arts
  • Duke Energy
  • Filmscapes Productions
  • Florida Blue
  • Florida Citrus Sports
  • Florida Hospital
  • Florida Technology Journal
  • Fox35
  • Full Sail University
  • Greater Orlando Aviation Authority
  • Greenberg Traurig
  • Halldale Media, Inc.
  • Harvard Development Company
  • Highwoods Properties
  • Hyatt Regency Orlando, Hyatt Regency Grand Cypress and Hyatt Regency Orlando International Airport
  • I-4 Business Magazine
  • Lake County
  • Lake Sumter College
  • Lake TV
  • LYNX
  • Massey Services, Inc.
  • Orange County
  • Orange County Convention Center
  • Orange TV
  • Orlando City Loop TV
  • Orlando City Soccer
  • Orlando Health
  • Orlando Magic
  • Orlando Science Center
  • Orlando Sentinel Communications
  • Orlando Solar Bears
  • Orlando World Center Marriott
  • Osceola County
  • Osceola TV
  • OUC, The Reliable One
  • Parkway Properties
  • Seminole State College of Florida
  • Seminole TV
  • SunTrust
  • Tavistock Group
  • The Mall at Millennia
  • Tupperware Brands Corporation
  • University of Central Florida
  • Walt Disney World
  • Webster University
  • WFTV – Cox Media Group Orlando
  • WKMG-TV 6
  • WOFL - FOX 35
  • ZeroChaos
 The anticipated economic impact over the next five years includes 17 percent more jobs; $600 million in additional income; $1 billion in new gross regional product and $2.2 billion more in sales.
For more information about the Orlando EDC and “Orlando. You don’t know the half of it,” visit For photos please contact Laureen Martinez.