Regional Branding Campaign -
Orlando. You don't know the half of it.®

Thanks to our prowess in tourism and hospitality, Orlando has strong brand visibility worldwide. Unfortunately, Orlando's strengths as a business location outside of tourism are not as well known even by those who live here.

Research revealed that Orlando only makes it onto the "short list" for consideration as a business location about one-third of the time because decision makers don’t know all there is to know about our great region. It’s time to change that. After surveys and stakeholder input the campaign, "Orlando. You don’t know the half of it,®" launched in December 2014.

As we launch this campaign, we’re out to change minds and by doing so, we will increase the number of companies evaluating Orlando as a business location, which will create more and better jobs.


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In The News

The Orlando Economic Partnership (Orlando EP) business development team met with business owners and site selection consultants in the San Francisco Bay and Silicon Valley area as part of a strategic mission to market Orlando as a business location. The team targeted companies in the innovative technologies and advanced manufacturing industries and met with sixteen companies, including two site selection groups, and identified eight prospective expansion projects for the Orlando area. 

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On a bright and sunny Friday afternoon, a group of “O”bassadors (Orlando social media ambassadors) gathered to do something all local Orlandoans should have on their bucket list: ride the Lake Eola swan boats in the heart of downtown Orlando.

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