Overview & History

Agriculture has long been a staple of Metro Orlando’s diverse economy, with the region offering farmers exceptional environmental conditions to grow crops and raise livestock. Now, with advances in technology and research, the region is poised to play a major role in developing the nascent agritechnology industry.

With an abundance of farm land, nurseries and greenhouse facilities, Lake County is the cornerstone of the agritech business in Metro Orlando. Located northwest of Orlando, the county for decades was steeped in peach orchards and citrus groves. Today, building on its core strengths, Lake County’s agricultural industry is evolving and leveraging technology, which has led to a number of important breakthroughs in the agritech field.

Three of the nation’s most prominent agritech businesses are thriving in the region. Combined, these highly-successful companies are generating annual revenues in excess of $25 million at a consistent growth rate of nearly 10 percent each year:

AG 3, Inc.

  • World’s largest cloner of plants and vegetables for nurseries and greenhouses; able to get hard-to-grow plants to produce seeds and can make one plant into 100 using its DNA
  • Grows ultra-sterile, soil-less plants in cleanroom-like environment, which can be shipped worldwide as they meet international customs’ regulations
  • Performs traditional plant production processes (splicing plants and re-growing in soil)
  • World’s largest grower and supplier of Venus fly traps

Florida Food Products Inc.

  • Top international supplier of food and cosmetic ingredients
  • Pioneered the aloe vera and carrot juice concentrate business and contributed to the V8 Splash formula
  • Extracts liquid from vegetables for use in nutraceuticals, food colors, and flavors
  • Delivers products in powders and concentrates to major national food brands.
  • Worked on color-tweaking the sweet potato, developing a natural meat reddener to replace nitrates
  • Creating watermelon concentrate to spray on corn crop to kill crop-laden rootworm, thus decreasing pesticide use
  • Founded agritech commerce park to foster agritech growth in the region

Valensa International (formerly U.S. Nutra LLC)

  • World’s largest extraction processor of saw palmetto, a native plant to Florida, for use in vitamin supplements; saw palmetto also proven to decrease prostate enlargement
  • Turns plants into oils for medical and botanical applications
  • Business steadily mounting as health conscious consumers seek natural ingredients and doctors recommend herbals over medicines
  • Clients include top dietary supplement companies

Holloway Technology, Inc., another local company making great strides in agritech, has garnered support and funding from a number of state and federal agencies for its revolutionary flood-plain irrigation system that uses recycled rainwater for use in watering containerized plants. The U.S. Environmental Protection Agency and Florida Department of Environmental Protection are among the organizations Holloway has worked with to refine the system, which provides numerous benefits, including:

  • Aquifer conservation
  • Consistent, uniform water delivery
  • Increased plant growth rates
  • Lower labor, maintenance and repair costs
  • Fewer weed and insect problems
  • Minimal electrical costs
As the region’s agritech cluster continues to develop, agritech businesses in the area will benefit from:
  • Greater availability of support services and specialized suppliers
  • Larger pool of skilled workers
  • Addition of needed infrastructure
  • Cooperation and collaboration with other businesses in the cluster